Burger King Concocts lower-calorie ‘Satisfries’
By Bruce Horovitz, USA Today
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Photo: Noel Barnhurst, AP
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McDonald’s fries have always given Burger King heartburn –but watch out Ronald McDonald.
In a move destined to shake up the fast-food industry, Burger King Tuesday will unveil a simple but startling french fry innovation: french fries with 30% less fat and 20% fewer calories than BK’s current fries. (And 40% less fat and 30% fewer calories than McDonald’s fries.)
They’ve dubbed the new product Satisfries–not to replace BK’s classic fries, but to be sold in addition to them. And they will be crinkle-cut, like old-fashioned fries.
But here’s the key: They essentially have the identical ingredients to BK’s conventional fries. Same potatoes. Same oil. Same process. The only change is a re-configuring in the amount of a few ingredients–Burger King won’t say what they are–so that less oil is absorbed by the thinner batter. Read the article.
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